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Working in 3D can shorten the development cycle of products dramatically. And digital-only fashion could sidestep the industry's legacy of overproduction. But does digital working automatically equate to sustainable working? And is digital-only fashion creating a false perception of what comprehensive DPC should really mean? Much has been said about 3D or digital fashion and how beneficial it could be for fashion’s sustainability profile. This article, however, presents some

The research outlined below is based on qualitative data gathered through in-depth interviews with two distinct groups: made-to-order/made-to-measure fashion brands and the technology providers that enable and support these operations. This approach provides a deeper understanding of how on-demand fashion works in practice and its potential to reshape the industry’s future. An Introduction to On-Demand Fashion The on-demand fashion business model represents a fundamental shif

Every year, fashion creates far more than it sells. Depending on the segment, 10-40% of production goes unsold; discounted, destroyed, or landfilled. This overshoot hurts margins, clogs warehouses, and undermines the industry’s sustainability agenda. And for years, brands have tried to forecast their way out of it. Yet despite investments in data science, PLM, and trend-tracking tools, most businesses still operate on instinct plus guesswork. Now, AI offers new ways to addres